The Signature story began out of a desire for Nutrien Wholesale to increase sales & enable our dealers to compete with generic companies that are selling direct.
With basic rebates continuing to decline, interest in private branding is on the rise. We recognized an opportunity to impact our future by offering our own line of proprietary products. As our footprint grows, there is also a need for Wholesale to differentiate ourselves within an increasingly saturated market.
This is an excellent opportunity to offer exclusive, high-quality and high-value plant nutrition, adjuvants and crop protection solutions that are tailored to specific geographies.
These products are all backed by the leader in plant nutrition – Loveland Products and Nutrien Ag Solutions. Formulations will be supported by experienced professionals who are committed to accountable service and performance with integrity. The Signature brand will allow dealers to offer products that align with customer needs, while offering an avenue to increase earnings and market share.
Align with Signature … It is your business … Drive it!